Maya Spivak
at Stanford Continuing Studies
Biography
Stanford Continuing Studies
I lead marketing and communications at Segment, the customer data infrastructure company, including the teams and agencies responsible for user events, marketing design, campaigns, out-of-home advertising, content, PR, AR, and video. Prior to Segment, I was the Director of Marketing at Wealthfront, where I specialized in product marketing. Since Wealthfront is a B2C fintech company, product marketing was focused primarily in the areas of web, content, and asset creation that educated consumers while selling services. Before joining Wealthfront, I was the Chief Evangelist at Wildfire, by Google. My specialty there was selling brands and businesses on the value of social media marketing. I'm really happy on a stage, and have presented at Le Web, Inside Social Apps, the Clinton Foundation, the American Marketing Association (AMA), Social Media Camp, and the Social Media Strategies Summit. I've also been a client-facing consultant for IBM in the Strategy and Transformation group, and worked at TechCrunch, on the CrunchBase property. My degree is in Applied Economics from Cornell University.
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