Megan Hunter
Assistant Professor of Marketing at Carroll School of Management
Schools
- Carroll School of Management
Links
Biography
Carroll School of Management
Megan Hunter’s research focuses on how firms and consumers strategically use information. Her research interests include quantitative marketing, structural industrial organization, and digitization. Professor Hunter holds a Ph.D. from the Stanford Graduate School of Business. Prior to her doctoral studies, she worked at the Federal Reserve Bank of New York.
RESEARCH INTERESTS
- quantitative marketing; empirical industrial organization; economics of information; consumer decision-making; consumer habit; reviews/word-of-mouth; consumer finance; and digitization.
EXPERTISE
- Behavioral finance
- Big Data Analytics
- Consumer Behavior
- Decision Making Decision Sciences
- Digital Platforms and Business Strategy
- Household finance
- Marketing Science
- Pricing
- Strategy
- Technology and Marketing
Education
- Doctor of Philosophy (PhD) Stanford University Graduate School of Business (2015 — 2020)
- A.M. Harvard University (2011 — 2012)
- B.A. Pomona College (2006 — 2010)
- PV High
- PVIS
PUBLICATIONS
- Fong, Jessica and Megan Hunter, “Can Facing the Truth Improve Outcomes? Effects of Information in Consumer Finance,” forthcoming at Marketing Science
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