Mehdi Cherif-Zahar
Associate Professor of Digital Marketing
Expertise
Links
Biography
Experience
Smartest Learning Co-Founder, CMO Aug 2019 –
IE Business School Associate Professor, Digital Marketing Feb 2020 – Present
Microsoft Senior Account Executive Feb 2017 – Jun 2019
Tupperware Brands EMEA Director of Brand, Communication and Digital Marketing Jan 2015 – Mar 2016
British American Tobacco
- Western Europe Marketing transformation lead Jun 2012 – Jan 2015
- Senior International Brand Manager May 2011 – May 2012
- Head of Brand & Market research Apr 2008 – Apr 2011
- Group Brand Manager May 2005 – Mar 2008
- Business Development Manager May 2004 – Apr 2005
- Brand Manager Mar 2002 – Apr 2005
- Project Manager CRM Apr 2001 – Feb 2002
Education
IE Business School Master of Business Administration - MBA 2016 – 2017
IMD Business School Certificate, Leading Digital Business transformation 2015
Sciences Po Masters International Business 1997 – 1999
Université de Neuchâtel Bachelor Management 1989 – 1992
Lycee Descartes Baccalaureat Economics 1982 – 1989
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