Michael Schiedel

Presentation

Independent management consultant at B2J Management (founder and owner), where I provide consulting services within strategy and innovation. My consulting is based on +20 years of commercial line management experience (senior exec/VP level) held at leading European FMCG/CPG companies (Groupe Danone, Carlsberg, Royal Unibrew). B2B commercial experience from role as global VP Sales in the airline catering industry (Lufthansa/LSG Sky Chefs).

I have been leading several commercial due diligence / M&A projects in the retail/FMCG/CPG sector. Stronghold in the food and beverage industry deriving from projects with Coca-Cola, Danone/United Biscuits. Leader of the commercial part of the carve out project when Jack Link’s acquired BiFi and Peperami brands from Unilever in 2014. Working with PE firms on acquisitions in the health and nutrition business. Active Board Member of digital agency Dwarf.

Industry & Sector Experience

Retail, FMCG/CPG, Food & Beverage, Airline Industry, Media and Advertising, Innovation management, Branding, Digital disruption.

A little more about Michael

I am 47 years old - married and a proud father of two wild boys aged 9 & 12. Spare time interest include sailing, skiing and golf. I am a Danish citizen but have an international mindset from living several years abroad – I am fluent in German, English and “Scandinavian”

Courses

Marketing Strategy and Planning in an International Perspective /IBC