Michael Tsiros

Michael Tsiros is Centennial Endowed Chair, Professor of Marketing, and Director of the Canes Behavioral Lab. He also served as Vice Dean of Faculty in 2016 - 2017 and as Chair of the Marketing Department in 2009 - 2013 and 2016 - 2022. Previously, he was with the faculty at the Olin School of Business at Washington University in St. Louis. He holds a BS (with Honors) in Computer Science and Business from St. John's University, an MBA from St. John's University, and a PhD in Marketing from Temple University.

His research interests include the role of customer satisfaction and regret in decision-making, numeracy and behavioral pricing, and the symbolic association of brand assets. His research applies phenomena examined in the areas of behavioral decision theory, social, and cognitive psychology into marketing. His articles are heavily cited and have appeared in leading journals such as Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, Organizational Behavior and Human Decision Processes, Journal of Marketing Behavior, Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Service Research, and Marketing Letters.

He was awarded the 2016 Best Reviewer award by Journal of Retailing, 2010 and the William R. Davidson award for best paper published in the Journal of Retailing. In 2005 he was selected to be one of the 30 participants worldwide in the Young Scholars Program which selects the most promising marketing scholars and is sponsored by the prestigious Marketing Science Institute. He has served on the Editorial Board at Journal of Marketing. He currently serves as an Associate Editor at Journal of Marketing Research and on the Editorial Boards at Journal of Marketing Research, Journal of Retailing, and Journal of Services Research. He has taught several courses of Marketing Research, Pricing, Consumer Behavior, and Services Marketing at the undergraduate, graduate, and executive level. He has also worked and consulted for several marketing research companies (e.g., The Response Center, Research Data Analysis, Maritz Marketing Research).