Michele Costabile

Michele Costabile is full professor of Management (Economics and Business Management) and Marketing at the Luiss Guido Carli University of Rome, where he is director of the Master of Science course in Marketing and responsible for the entrepreneurship courses of the business school ( "Luiss AdVenture" programs).

He is the author of over one hundred scientific publications, which have appeared, among other things, in the Journal of Marketing Research , Journal of Interactive Marketing and Journal of Service Research . He is co-author, with Philip Kotler, Kevin Keller and Fabio Ancarani, of the Italian edition of Marketing Management and Marketing for Manager (Pearson).

He has also gained significant professional experience both as a guest speaker and as an advisor for companies, law firms, institutions, government organizations and employers' associations on marketing and consumer behavior issues; brand management and evaluation; economic-financial evaluations; entrepreneurship and start-up capital. He has been and still is engaged on the Boards of Directors of companies that operate with leadership positions in highly innovative markets - including Banzai and Dove Conveni -, that is, of start-ups with a high growth rate and leading operators in venture capital.

Education

• Master's degree University of Calabria (1981 — 1985)

Companies

• Board Member Luiss Alumni 4 Growth (2019)
• Partner and Board Director MITO Technology (2019)
• Fund Managament Team Member Progress Tech Transfer Fund (2018)
• Full Professor LUISS Guido Carli University (2012)
• Full Professor University of Calabria (2001 — 2012)
• Adjunct Professor SDA Bocconi (1991 — 2012)
• Associate Professor University of Calabria (1999 — 2001)
• Research Assistant Harvard University (1991 — 1991)
• Visiting Scholar Northwestern University - Kellogg School of Management (1991 — 1991)

Skills

• Qualitative & Quantitative Research Methodologies
• Social Marketing
• Marketing Metrics

Other

Published Author, Marketing, Marketing Research, Analysis, Business Planning