Michelle Florendo

Michelle Florendo is a decision engineer and coach for Type-A professionals. She is known for her analytical approach to coaching - with a BS in Management Science and Engineering from Stanford University, and an MBA from UC Berkeley's Haas School of Business, Michelle uses a blend of decision engineering, design thinking, and lean startup principles to help her clients map their path forward.

Over the years Michelle has led workshops both domestically and internationally, showing hundreds of driven professionals how to use concepts from decision engineering to help them thrive in work and life by getting their heads and hearts on the same page. She has spoken at several conferences and has guest-taught on career decision making in Stanford's famous Design Your Life course. She served on the inaugural coaching team for Seth Godin's altMBA, was a founding member of the Forbes Coaches Council, spent years a Senior Coach for Management Leadership for Tomorrow, coaches for Startup Parent, and is an adjunct faculty member at New Ventures West.

Michelle has 1500+ hours of coaching experience spanning almost a decade. She has a Certified Executive Coaching credential from UC Berkeley and the Berkeley Executive Coaching Institute, a Professional Certified Coach credential from the International Coaching Federation, and an Integral Coaching certification from New Ventures West. Michelle is based in Oakland, CA, with her partner and two young children. She enjoys hip-hop dance, growing food with her kids, making costumes, and eating delicious food.