Michelle Millar

Professor Millar studies sustainability and corporate social responsibility in the lodging, meeting, and event management industries. She also focuses her research on the choices travelers make when choosing sustainable travel products, how sustainability may affect their decision making, and what factors are most important to them when it comes to sustainable hospitality products and services.

She developed a framework that hospitality educators and industry professionals use in order to identify which sustainable skills are most needed by students entering the industry. Professor Millar educates students in all of her classes about how they can integrate more socially and environmentally conscientious practices into their businesses and surrounding communities, and addresses the important implications for industry marketing.

APPOINTMENTS

• Co-director, Center for Research, Artistic and Scholarly Excellence (CRASE)
• Department Chair, Hospitality Management
• Co-chair, Undergraduate Program Committee, School of Management
• Member, Faculty Governance Council, School of Management
• Faculty Advisor, The Hospitality Society

EDUCATION

• University of Nevada Las Vegas, PhD in Hospitality Administration, 2009
• Temple University, Masters in Tourism and Hospitality Administration, 2003
• UC Davis, BA in International Relations, 1988

EXPERTISE

Sustainability in the hospitality and tourism industries

RESEARCH

• Sustainability
• Corporate Social Responsibility

SELECTED PUBLICATIONS

• The following list is a selection of recent publications and does not represent the entire body of research.
• Collins, M., & Millar, M. (2019). Tourists’ perceptions of destination image, safety, and aggressive street behavior. International Journal of Hospitality and Tourism Administration.
• Millar, M. (2019). Sustainable Meetings and Events. In Fenich, G. (Ed.), Meetings, Expositions, Events, and Conventions: An Introduction to the Industry (pp. 225-244). Boston, MA: Pearson.
• Millar, M., & Park, S. Y. (2018). Industry Professionals' Perceptions of Sustainability in Meeting and Event Education. Journal of Teaching in Travel and Tourism, 18(2), 123-137.
• Millar, M., Collins, M., & Jones, D. (2017). Exploring the relationship between destination image, aggressive street behavior, and tourist safety. Journal of Hospitality Marketing and Management, 26(7), 735-751.
• Collins, M., Millar, M., & Jones, D. (2017). Hotel Council of San Francisco and corporate social responsibility. Journal of Hospitality and Tourism Cases, 5(3), 44-50.
• Park, S. Y. & Millar, M. (2016). The U.S. traveler’s familiarity with and perceived credibility of lodging ecolabels. Journal of Vacation Marketing, 22(1), 3-12.
• Berezan, O., Millar, M. & Raab, C. (2014). Sustainable hotel practices and guest satisfaction levels. International Journal of Hospitality and Tourism Administration, 15(1), 1-18.

AWARDS & DISTINCTIONS

• University of San Francisco, School of Management, Outstanding Service Award, 2016
• W. Bradford Wiley Memorial Best Research Paper of the Year Award, 2012
• Best Dissertation Award, University of Nevada, 2009