Miguel Villas Boas

Education
PhD, Management (Applied Economics), Massachusetts Institute of Technology (MIT)
MBA, INSEAD, Fontainebleau, France.
MS, Economics, New University of Lisbon, Portugal.
Licenciatura, Economics, Universidade Católica Portuguesa, Lisbon.
Positions Held
At Haas since 1991
2005 – present, J. Gary Shansby Professor of Marketing Strategy, Haas School of Business
2001 – present, Professor of Business Administration, Haas School of Business
2011- 2014, Chair, Marketing Group, Haas School of Business
2006 – 2009, Director, PhD Program
1997 – 2001, Associate Professor, Haas School of Business
1994 – 1995, Visiting Assistant Professor, Universidade Católica Portuguesa, Lisbon
1991 – 1997, Assistant Professor, Haas School of Business
External Service and Assignments
- Department Editor, Management Science (2010-2015) - Associate Editor, Marketing Science - Editorial Board: Journal of Marketing Research, International Journal of Research in Marketing - Member: American Economic Association, American Marketing Association, Econometric Society, and INFORMS

Current Research and Interests
- Competitive strategy - Customer relationship management - Internet strategies - Organization design

Selected Papers and Publications
-
“Search for Information on Multiple Products” (with T. Tony Ke and Zuo-Jun Max Shen), _Management Science, _forthcoming.

• “Too Much Information? Information Provision and Search Costs” (with Fernando Branco and Monic Sun), Marketing Science, 2016, 605-618.

• “Competitive Vices” (with Fernando Branco), Journal of Marketing Research, 2015, 801-816.

• “Optimal Search for Product Information” (with Fernando Branco and Monic Sun), Management Science, 2012, 2037-2056.

• “Strategic Entry Before Demand Takes Off” (with Qiaowei Shen), Management Science, 2010, 1259-1272.

• “When More Alternatives Lead to Less Choice” (with Dmitri Kuksov), Marketing Science, 2010, 507-524.

• “Product Variety and Endogenous Pricing with Evaluation Costs.” Management Science, 2009, 1338-1346.

• “Endogeneity and Individual Consumer Choice,” with Dmitri Kuksov. Journal of Marketing Research (2008): 702-714.

• “Behavior-Based Price Discrimination and Customer Recognition,” with Drew Fudenberg, in_Handbook on Economics and Information Systems_, 377-436. Elsevier, 2006.

• “Price Cycles in Markets with Customer Recognition.” _RAND Journal of Economics _35, no.3 (Autumn 2004): 486-501.

Teaching
- Marketing Strategy, MBA/PhD

Honors and Awards
- 2011 ISMS Long-Term Impact Award for paper published in the 5-year period 2001-2006, for article “Communications Strategies and Product Line Design” (Marketing Science, 2004), Finalist. - 2010 ISMS Long-Term Impact Award for paper published in the 5-year period 2000-2005, for article “Consumer Learning, Brand Loyalty, and Competition” (Marketing Science, 2004), Finalist - 2009 ISMS Long Term Impact Award for paper published in the 5-year period 1999-2003, for article “Endogeneity in Brand Choice Models” (Management Science, 1999), Winner - Nomination and Honorable Mention for the Earl F. Cheit Outstanding Teaching Award, 2007 - Finalist for 2005 John D.C. Little Best Paper Award for articles “Bertrand Supertraps” and “The Targeting of Advertising” - Earl F. Cheit Outstanding Teaching Award, 2003 - Finalist for the Earl F. Cheit Outstanding Teaching Award, 2002 - Grant from the Instituto de Formação Bancária, Lisbon, Portugal, 1994 - Finalist for the 1993 John D. C. Little Best Paper Award for paper “Predicting Advertising Pulsing Policies in an Oligopoly: A Model and Empirical Test,” 1994 - National Science Foundation grant for project “Endogeneity in Brand Choice Models,” 1993 - Prize Robert Schuman for the dissertation “On Promotions and Advertising Policies: A Strategic Approach,” presented at MIT, 1991 - MIT PhD student fellowship, 1987-1991 - PhD program scholarship from the Calouste Gulbenkian Foundation, 1987 - Prize awarded by the Portuguese Association of Automobile Dealerships for the M.Sc. dissertation on the automobile trade regulation in Portugal, 1987 - Prize awarded by the Banco Português do Atlântico to the best student graduating in Economics in the Universidade Católica Portuguesa, 1984