Mika Pantzar

Mika Pantzar (PhD) is professor (Consumer citizenship) in Consumer Society Research Centre, University of Helsinki. His current research interests focus on big data, large data sets of various forms (human physiology, netnography, social media etc.)

His former project (2006-2011) Co-production of innovations – Towards an integrative theory of practice within the Academy of Finland and Aalto University was finalized in his co-authored book with Elizabeth Shove and Matt Watson Everyday life: The dynamics of social practice (SAGE, 2012). Mika Pantzar has published articles widely within consumer research, design and technology studies, rhetoric of economic policy, food and future studies and systems research (e.g. in Design Issue, Design Journal, Journal of Advertising, Journal of Consumer Culture, Journal of Consumer Studies and Home Economics, World Futures; Journal of Futures Studies, Ethnologia Europaea, Technology Analysis and Strategic Management, Journal of Organizational Ethnography Health Sociology Review New Media & Society, Techné: Research in Philosophy and Technology, Consumption Markets & Culture). Major works are published in Finnish: Domestication of technology. From science of consumption to art of consumption (Tammi, 1996) was awarded both by the Finnish State and the Finnish Science Council. Future home – inventing needs for domestic appliances. (Otava, 2000) is widely used in many universities.