Minsu Park

Minsu Park works in computational social science with a specialization in the consumption of culture, production of creative work, and social networks. His current research focuses on how informational and normative cues interact with an individual's preference to make a certain decision and how cultural preferences change over time—individually and globally. He mainly uses computational techniques and various digital traces (from large-scale social media and streaming data to physiological signals captured from a custom smartwatch app) to model and understand cultural consumption and production behaviors. However, he strongly believes in using different (and sometimes mixed) methodological approaches to address complex research problems. His research inhabits an interdisciplinary nexus between data science and social science, simultaneously drawing on and contributing to both. His work has been published in top-tier computer and information science conferences (e.g., ICWSM) and interdisciplinary journals (e.g., Nature Human Behaviour).

Education:

• 2014 – 2019 PhD Information Science, Cornell University, Ithaca, NY, USA
• 2018 MS Information Science, Cornell University, Ithaca, USA
• 2012 MS Culture Technology, KAIST, Daejeon, Korea
• 2010 BS Mechanical and System Design Engineering, Hongik University, Seoul, Korea

Research Areas:

Culture; Consumption; Social Networks; Computational Social Science; Human-centered Data Science

Courses Taught

• CDAD-UH 1044Q Human-Centered Data Science
• CS-UH 4001 Capstone Project in Computer Science 1
• CS-UH 4002 Capstone Project in Computer Science 2
• SOCSC-UH 2213 Textual Analysis for the Social Sciences

Academic Appointments

New York University Abu Dhabi, Abu Dhabi, UAE

• Fall 2020 – Present Assistant Professor, Social Research and Public Policy
• Fall 2022 – Present Affiliated Faculty, Business, Organizations, and Society

New York University, New York, NY, USA

• Fall 2020 – Present Affiliated Faculty, Center for Data Science

Northwestern University, Evanston, IL, USA

• Fall 2020 – Present Research Affiliate, Kellogg School of Management
• Fall 2019 – Summer 2020 Research Fellow, Kellogg School of Management (Mentor: Dashun Wang)
  • Center for Science of Science and Innovation (CSSI)
  • Northwestern Institute on Complex Systems (NICO)