Mirja Kroschke
Research Fellow, Assistant Professor at Westfälische Wilhelms-Universität Münster
Links
Biography
Research Focus
- Retailing
- Customer Relationship Management
- Mobile Marketing
- Consumer Privacy
- Sensory Marketing
Companies
- Senior Project Manager Digital & Consulting Otto Group (2019)
- Expert Partner Etribes (2019)
- Research Fellow Westfälische Wilhelms-Universität Münster (2019)
- Assistant Professor Westfälische Wilhelms-Universität Münster (2018)
- Consultant Etribes (2019 — 2019)
- Visiting Research Scholar The University of Auckland (2019 — 2019)
- Lecturer FOM University of Applied Sciences (2016 — 2018)
- Post-Doc Westfälische Wilhelms-Universität Münster (2017 — 2018)
- Research Assistant Westfälische Wilhelms-Universität Münster (2014 — 2017)
Education
- Dr. rer. pol. Westfälische Wilhelms-Universität Münster (2014 — 2017)
- Master of Science (M.Sc.) ESCP Europe (2012 — 2014)
- Bachelor of Arts (B.A.) HSBA Hamburg School of Business Administration (2008 — 2011)
Awards
Wissenschaftspreis der EHI Stiftung 2020 - Kategorie: Bestes Lehrstuhlprojekt 02/2020 - EHI Stiftung & GS1 Germany GmbH
Förderpreis 2019 - HORIZONT-Stiftung
Best Paper Award 06/2019 - Research on National Brand & Private Label Marketing International Conference
Wolfgang Wirichs Förderpreis Handel 02/2018 - Wolfgang Wirichs Stiftung
Jean-Charles Chebat Best Retail Proposal Award 2017 - Society for Marketing Advances
Consortium Fellow at the AMA Sheth Foundation Doctoral Consortium 2016 - American Marketing Association / Sheth Consortium
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