Mitch Olsen

Dr. Olsen’s research seeks to leverage the empirical models that will most appropriately investigate strategic marketing issues in three substantive areas: (1) innovation and new product development, (2) branding, and (3) “green” marketing strategies. Within these areas, he is particularly interested in how brand managers’ new product-related actions impact the brand itself. For instance, an article that he published in the Journal of Marketing demonstrates how “green” new product introductions impact consumers’ attitude toward the brand. Dr. Olsen was an honorable mention for the Mathew Joseph Emerging Scholar Award and was recognized by the Kelley School of Business when he received its Outstanding Doctoral Student Award and its Marketing Research Excellence Award. He earned his B.S., M.S., and Ph.D. from Indiana University. Prior to entering academia, he worked in Customer Business Development at Procter & Gamble.

Areas of Expertise

• Innovation and New Product Development
• Branding
• “Green” Marketing Strategies

Education

• Ph D, Indiana University
• MS, Indiana University
• BS, Indiana University