Mogens Bjerre

Presentation

Originally, I have worked as marketing manager and CMO in different companies, before pursuing a consulting career for more than 10 years.
 
I joined CBS as an industrial research fellow in 1995 and acquired my Ph.D. in 1999. I teach courses in Brand Management, International Marketing, Key Account Management, Retailing, Sales Management, and Strategy. My research interests have covered strategic use of branding, B2B relationships, SCM as a marketing tool and recently sales processes as games. I have written articles and books on franchising, brand management, trade marketing, key account management, organizational buying behavior, retailing and strategic relationship marketing.
 
Furthermore, I have acted as consultant for leading firms in various industries. Finally, I have been the academic dean at CBS Executive since 2012.
 

Primary research areas

I have for many years been focused on the Fast Moving Consumer Goods industry, looking a both retailers and suppliers. This background has given me insights into brands and branding, sales management, and today I''m directing my focus towards service management, touch-points, customer journeys and the emotions in these, as well as the managerial challenges.

Courses

Executive MBA - the "Marketing" course and the "Master Thesis process" - also referred to as the Integrated Strategy Project

FT MBA - the "Master Thesis process" - also referred to as the Integrated Strategy Project

HD Marketing Management modules on "Strategy, innovation and product development", and two electives on "Sales Management" and "Strategic Brand Management"

Cand. soc. Service Management - the course "Managing the customer journey in a marketing perspective".
 

Supervision

Currently supervising one ph.d. student on customer experiences and how customer express themselves in terms of engagement with the brand.
 
Furthermore supervising master thesis'' for a number of M. Sc., HD and EMBA students.