Monica Masucci

Monica Masucci is an Affiliate Professor of Innovation at SDA Bocconi School of Management.

She is a Senior Lecturer (Associate Professor) in Strategy and Entrepreneurship at the Department of Strategy and Marketing at University of Sussex Business School in the UK.

Since 2020 she is Head of Pre-Acceleration at Bocconi for Innovation, where she leads a training program for aspiring entrepreneurs. At SDA Bocconi she is involved in the development of custom educational programs for large corporates. Her research activities focus on corporate entrepreneurship and innovation, industry architecture and ecosystem dynamics, open innovation and the creative economy.She has authored book chapters, articles and research reports on her topics of interest. Her work has been published in Research Policy, Technovation and Small Business Economics and she has been the recipient of several research grants and teaching and research awards . She serves as editor in chief of the Journal of Engineering and Technology Management and is a member of the Policy and Evidence Centre for the Creative Industries in the UK.

Monica holds a PhD in Business Administration and Management from Bocconi University in Italy from where she also earned her degree in Business Administration.

Teaching domains

• Corporate Entrepreneurship
• Strategic & Business Planning
• Business Models
• Technology Management
• Competitive Positioning

Education

• Università Bocconi - PhD in Business Administration and Management 2012
• Università Bocconi - Degree in Business Administration 2003

Latest publications

SIEPEL J., CAMERANI R., MASUCCI M. Skills combinations and firm performance Small Business Economics, 2021, vol.56, no. 4, pp.1425-1447

MASUCCI M., PARKER S. C., BRUSONI S., CAMERANI R. How are corporate ventures evaluated and selected? Technovation, 2021, vol.99, pp.102126

MASUCCI M., BRUSONI S., CENNAMO C. Removing bottlenecks in business ecosystems: The strategic role of outbound open innovation Research Policy, 2020, vol.49, no. 1, pp.103823

MASUCCI M., MOEINI M., NEWELL S. SolarCo’s Internationalization Strategy in Teaching Business Data Analytics: Creating Data-savvy Managers in the Regular Business Curriculum, M. Moeini, S. Newell (Eds),TeachBDA, pp.42-47, 2018

ZUCCHELLA A., HAGEN B., DENICOLAI S., MASUCCI M. Early and accelerated internationalisation: the role of the niche strategy in a new generation of exporters International Journal of Export Marketing, 2016, vol.1, no. 1, pp.27-47

VIGANÒ F., CAMERANI R., LOMBARDO G., MASUCCI M. Politiche di welfare aziendale e benessere dei lavoratori. Uno studio sulle imprese del settore elettrico in Italia Rubettino Editore, Italy, 2015

Grants & Honors

• Award for Teaching Excellence - University of Sussex , 2020
• Best Emerging Scholar Paper Award nominee, 2nd World Open Innovation Conference , 2015
• Best Paper nominee TIM Division, Academy of Management Annual Meeting , 2015
• Erasmus Staff Mobility Programme-European Commission Award , 2013
• Erasmus Staff Mobility Programme-European Commission Award , 2012