Mushegh Harutyunyan

Summary

Mushegh Harutyunyan is an Assistant Professor of Marketing. He obtained his Ph.D. from Washington University in St. Louis. Prior to joining Imperial College Business School, Dr. Harutyunyan was an Assistant Professor of Marketing at Nazarbayev University Graduate School of Business. He was hosted as a Visiting Scholar by the Fuqua School of Business at Duke University multiple times.

In his research, Dr. Harutyunyan uses quantitative analytical methods to explore firms' strategic behavior and the resulting market outcomes. Specifically, he explores firms' decisions on pricing, product design and launch, information sharing and distribution channel structure. His research also integrates experimental findings about consumers into the traditional quantitative models, investigating how consumers' behavioral traits affect the conventional wisdom about firms' optimal strategies.

Publications

Journals

• Amaldoss W, Harutyunyan M, 2022, Pricing of Vice Goods for Goal-Driven Consumers, Management Science, ISSN:0025-1909

• Diao W, Harutyunyan M, Jiang B, 2022, Consumer fairness concerns and dynamic pricing in a channel, Marketing Science, ISSN:0732-2399

• Harutyunyan M, Jiang B, 2019, The Bright Side of Having an Enemy, Journal of Marketing Research, Vol:56, ISSN:0022-2437, Pages:679-690

• Harutyunyan M, Jiang B, 2017, Strategic Implications of Keeping Product Value Secret from Competitor’s Customers, Journal of Retailing, Vol:93, ISSN:0022-4359, Pages:382-399

Academic Positions

• Assistant Professor of Marketing, Imperial College Business School -- 2020 to date
• Assistant Professor of Marketing, Graduate School of Business, Nazarbayev University -- 2017 to 2020
• Visiting Scholar, Fuqua School of Business, Duke University -- Spring 2018, Spring 2019

Education

• Ph.D. Washington University in St. Louis - 2017
• M.A. Indiana University in Bloomington (terminal master’s program in Economics) -- 2011
• B.A. Yerevan State University - 2009