Nagard Assayag Emmanuelle Le

Professor, Marketing Department at ESSEC

Schools

  • ESSEC

Expertise

Links

ESSEC

Education

Habilitée à Diriger des Recherches (Université Paris Dauphine). International Teacher Program, New York University. Docteur en Sciences de Gestion (Doctorat HEC, filière Marketing, proposition pour le prix de thèse). D.E.A. Economie Appliquée, IEP Paris. Diplômée de l''ESCP. Maîtrise de Lettres Modernes, Paris IV-Sorbonne, mention très bien.

Research Areas

Areas

New product launch, marketing new technology, marketing strategy.

Cases

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