Nandini Nim
Assistant Professor Of Marketing at The University of Texas at El Paso
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Biography
Dr. Nim is an empirical marketing strategist. She focuses on real-world marketing problems and use different source of data and empirical methods to provide solutions. She has published her research in top marketing and international business journals.
Awards and Honors
- Graduate Teaching Award - Georgia State University (03/01/2021)
- Young Research Scholar Award - Organizational Frontlines Research Interest Group (02/18/2021)
- Clyde Kitchens/Thoben Elrod/ Delta Sigma Pi Doctoral Fellow - Georgia State University (02/04/2021)
Education
- Ph D in Business Administration/Marketing, Georgia State University (2021)
Publications
- Platform-based Mobile Payments Adoption in Emerging and Developed Countries: Role of Country-level Heterogeneity and Network Effects Journal of International Business Studies 52 (2021), V Kumar, Nandini Nim, Amit Agarwal.
- Driving Growth of Mwallets in Emerging Markets: A Retailer's Perspective Journal of the Academy of Marketing Science 47 4 (2018), V Kumar, Nandini Nim, Amalesh Sharma.
- Assessing the Relative Impact of Major Sources of Innovation on the Brand Equity of a Firm Emerald Publishing 15 (2018), V Kumar, Ankit Anand, Nandini Nim.
- Mobile Wallets: Marketing Power or a Hype? Mind Your Marketing, Journal of the World Marketing Summit 3 1 (2017), V Kumar, Nandini Nim, Amalesh Sharma.
Presentations
- Defining, Measuring, and Managing Networked Customer Experience: A Multi-Method Study of Mobile Payment Applications in Retail Settings (2021), Volume Online, Nandini Nim.
- Global Drivers of Unicorns’ Success and the Role of Core Offering, Business Model, and Country-level Heterogeneity (2021), Volume Online, Nandini Nim.
- Defining, Measuring, and Managing Networked Customer Experience: A Multi-Method Study of Mobile Payment Applications in Retail Settings (2021), Volume Online, Nandini Nim.
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