Nasser Alqahtani

Professor Alqahtani’s expertise centers around marketing strategy and its influence on organizational performance. He holds a Ph.D. degree in marketing from Rutgers University- The State University of New Jersey – and master of business administration (MBA) and bachelor’s (BS) in Marketing degrees from King Fahd University of Petroleum and Minerals (KFUPM). He has involved in various teaching, research, and administrative roles at both Rutgers University and KFUPM. His research interests include Marketing Strategy, Entrepreneurial Marketing, Market Orientation, SMEs Marketing, Branding, International Marketing, Marketing Leadership (CMO role in TMT), Product Design, Word of Mouth (WOM), and Nation Branding. His research has appeared in top marketing research outlets such as the Journal of Business Research and the American Marketing Association (AMA) summer conference. He has also involved in various consulting projects with many national and multinational companies of various sizes from a wide spectrum of industries. Dr. Alqahtani has received many awards for his research and service achievements.

Education

• Doctor of Philosophy (PhD) Rutgers Business School (2015 — 2020)
• Master of Business Administration - MBA King Fahd University of Petroleum & Minerals (2011 — 2013)
• Bachelor of Science - BS King Fahd University of Petroleum & Minerals (2004 — 2009)

Specialization

• Marketing Strategy
• Entrepreneurial Marketing
• Product & Brand Management
• International Marketing
• Market Orientation
• Marketing Leadership (CMO and TMT)
• Nation Branding
• Digital Marketing

Recent Research

Alqahtani, Nasser and Can Uslay (2020), “Entrepreneurial Marketing and Firm Performance: Synthesis and Conceptual Development,” Journal of Business Research, 113, 62-71.

Alqahtani, Nasser (2019), “How Firms excel in Innovation Commercialization? An Investigation into the Factors that Influence International Firms’ Conversion Ability,” The American Marketing Association (AMA) Global Marketing SIG Doctoral Consortium, Buenos Aires, Argentina.

Alqahtani, Nasser (2019), “The Influence of Product Design on Brand Personality, Consumer Brand Engagement, and Brand Equity,” Academy of Marketing Conference, London, United Kingdom.

Alqahtani, Nasser and Can Uslay (2018), “Entrepreneurial Marketing and Firm Performance: Synthesis and Conceptual Development,” presented by Uslay, American Marketing Association Summer Academic Conference, Boston, MA.

Alqahtani, Nasser and Can Uslay (2017), “Entrepreneurial Marketing and Firm Performance,” Global Research Symposium on Marketing and Entrepreneurship, San Francisco, CA.