Nea North

Nea North has a Ph.D. in Marketing from UCI, M.A. in Advertising from UT, and a B.S. in Marketing and Finance from LSUS. Her research focuses on vulnerable populations, resource scarcity, and psychological drivers — e.g. the psychological impacts of charity on the individuals receiving assistance.

She spent years working in marketing and finance for start-ups. Her work included: developing strategic marketing plans, managing digital campaigns, overseeing marketing automation, implementing social media and email campaigns, optimizing conversion, running financial analyses, creating budgets, and more. Sample of tools she used: Salesforce, Marketo, Hubspot, Google Analytics, WordPress, AdRoll, Facebook Ads, Hootsuite, plus more.

Area(s) of Expertise:

Vulnerable Populations, Financial Vulnerability, Resource Scarcity, Holistic Consumer Well-being, Power, Control, Justice, Consumer Behavior, Public Policy

Awards and Honors:

• AMA Sheth Foundation Doctoral Consortium Fellow AMA
• Ray Watson Doctoral Fellowship Paul Merage School of Business
• Pedagogical Fellowship University of California, Irvine
• Beta Gamma Sigma Honor Society Louisiana State University, Shreveport
• Outstanding Finance Student Louisiana State University Shreveport

Education

• Doctor of Philosophy - PhD University of California, Irvine - The Paul Merage School of Business (2017 — 2021)
• M.A. The University of Texas at Austin (2010 — 2011)
• B.S. Louisiana State University in Shreveport