Nicholas Danks

Nicholas holds a Bachelors degree in Accounting Science from the University of South Africa, and a Masters degree in Business Administration, and a PhD in Service Science from National Tsing Hua University. Nicholas is a member of the prestigious Phi Tau Phi Scholastic Honor Society for having achieved the grade of summa cum laude for both his Masters and PhD.

Nicholas has diverse research interests that focus on research methodology and business analytics. In particular, Nicholas’s research focuses on Structural Equation Modeling and Partial Least Squares Path Modeling and leveraging these traditionally explanatory methodologies by applying predictive methods.

In addition to methodological research, Nicholas has strong applied experience in analytical software development and is a coauthor and the primary maintainer of SEMinR, an open-source package for the R Statistical Environment for the estimation and evaluation of PLS path models.