Nicole Haddad

I was stuck until I used creativity to get unstuck.

For the majority of my career I created content for some of the biggest brands in the world. It sounds like one of the coolest jobs. But in real life it was stressful. Hours were long, schedules were jam packed, and I felt burnt out.

You can’t be creative when you’re feeling that way. When you’re not feeling creative it’s difficult to feel motivated. It’s difficult to create magic.

Over time I began to realize that I wasn’t the only one feeling stuck. I started wondering why organizations weren’t using creativity to engage, and empower their employees.

I decided that if they weren’t going to, I would, by starting a company that uses creativity to change the status quo of the workplace.

When I’m not creative at work, I’m creative in the kitchen experimenting with new recipes, in the dining-room-turned-art-studio improv quilting, or around Dallas discovering new ways to entertain my two kids.

Education

• University of Notre Dame (2001 — 2003)
• Bachelor Saint Mary's College (1999 — 2003)
• High School Academy of the Sacred Heart, Bloomfield Hills, MI

Skills

The most important

• Branding & Identity
• Adobe Creative Suite
• Integrated Marketing

Other

Creative Strategy, Art Direction, Advertising