Nicole Hinrichs

Nicole Hinrichs is Associate Professor in Strategy and Entrepreneurship at the École hôtelière de Lausanne (EHL). She received her PhD with summa cum laude from the University of St.Gallen after working as a strategy consultant for several years and holding strategy functions in the banking industry. Her research interests lie in examining the importance of organizational and role identities in shaping strategic responses that drive entrepreneurial behavior and ultimately organizational change.

She regularly conducts field research studying the processes by which managers and employees innovate or adapt strategies, and how they affect change at the organizational level. Her research has received multiple grands both from the Swiss National Fund (SNF) and the HES-SO, and has been published in international management journals such as the Journal of Management.

Nicole teaches on the full range of undergraduate, master, doctoral student, executive level as well as online courses, specializing on corporate strategy, strategic decision making and entrepreneurship.

Courses and Modules Taught

CERTIFICATE IN TRENDS, INNOVATION AND NEW BUSINESS MODELS (E-LEARNING)

• Trends, Innovation and New Business Models

MASTER IN BUSINESS ADMINISTRATION

• Trends, Innovation and New Business Models

Teaching Subject(s)

• Corporate Strategy
• Developing Entrepreneurial Projects
• Trends, Innovations and New Business Models

Area(s) of Expertise

• Micro-foundations of strategy
• Organizational hybridity
• Organizational ambidexterity
• Role identity
• Social identity
• Strategic change

Education

• Visiting Scholar University of Pennsylvania - The Wharton School (2010 — 2011)
• PhD University of St Gallen (2007 — 2011)
• MBA European Business School Oestrich-Winkel (2002 — 2006)
• Visiting student HEC Genève (2004 — 2004)
• Visiting student The Hong Kong University of Science and Technology (2003 — 2004)

Awards

• Most inspiring track paper Strategic Management Division, EURAM (2021)
• STR Division Best Paper Award, Academy of Management (2020)
• EHL Teaching Award (2018)

Companies

• Associate Professor of Strategy & Entrepreneurship Ecole hôtelière de Lausanne (2020)
• Member of the Board FIT - Fondation pour l'Innovation Technologique (2019)
• Assistant Professor of Strategy and Entrepreneurship Ecole hôtelière de Lausanne (2017 — 2020)
• Senior Researcher ETH Zurich (2013 — 2016)
• Affiliated Faculty The Wharton School (2011 — 2013)
• Strategic Management Support Credit Suisse (2009 — 2010)
• Research Fellow & Program Manager Executive Education Columbia Business School (2008 — 2010)
• Senior Consultant Account Management Center (AMC) (2007 — 2010)
• Consultant Arthur D. Little (2006 — 2007)