Niels Schillewaert
Professor in Marketing at Vlerick Business School Executive Education
Schools
- Vlerick Business School Executive Education
Expertise
Links
Biography
Vlerick Business School Executive Education
Managing partner and Co-founder.
Managing consulting and research projects for clients like JDE, Essent, COTY, Shimano, Coca Cola, ABInBev, ... 20 years of experience in market research all-round. Quantititative as well qualitative research skills, in either lifting data to a higher conceptual and consulting level. Always try to prove why we have "consulting" in our brand name by combining "left" and "right" brain concepts.
Experience in various management responsibilities and team leadership.
15 year academic career in which I was awarded for my research several times. Scientific work was published in leading scientific journals such as Journal of Marketing, The International Journal of Research in Marketing, Journal of Services Research, Journal of the Academy of Marketing Science, Industrial Marketing Management, The Journal of Business Research, Survey Research Methods and Information & Management.
A frequent speaker at international conferences in the market research industry such as Esomar, ARF, American Marketing Association, CASRO.
Specialties:
- Market research in general
- Research methods & statistics: introducing social media in market research and research communities.
- Teaching & presentations
Videos
Niels Schillewaert talking on Corporate Membership
Read about executive education
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