Niko Muñoz

Niko Muñoz, Ph.D., teaches Marketing Strategy, Digital Marketing, Product Development, and Entrepreneurship at ESCP Business School Madrid Campus. He is the Local Academic Director of the Bachelor in Management. Previously he was Executive Director of the MSc in Marketing & Digital Media and at Option E. He is a Permanent Affiliated Professor at Jean Baptiste Say Institute. He teaches in Bachelor, Master in Management, Option E, MBA in International Business, MSc in Marketing and Digital Media, and Digital Project Management and Consulting.

During almost 3 decades as a practitioner, Niko Muñoz has specialized in digital business strategy; digital marketing; negotiation and alliances; product development and go to market of new products. He awakened his interest in technology in the early 1980s when he was given his first computer - a Sinclair ZX Spectrum 64k, he joined LinkedIn in 2004 and began tweeting in 2007. ​He has long-lasting expertise in transforming businesses by improving processes with customer centricity and accountability. He did it at Insurance, Entertainment, Media-Telecom, and Marketing-Advertising multinationals. Since 2015, Niko helps companies in corporate development and alliances at Inicia Corporate, an M&A boutique.

​Niko started his Digital Marketing tenure in 1996 at Electronic Arts, the leader in video games. In 1999 he joined Telefónica Group in the team that founded the internet division (Terra) where he managed the area of product development launching among others IPTV (Imagenio), Online TV (Big Brother and Disney TV), or Terra Games. In 2000, he founded Rumbo the leading Online Travel Agency in Latam and Spain still in operation. Between 2005 and 2015 he headed the Global Corporate Development and Innovation team at Havas Media Group, the sixth worldwide marketing, and advertising services conglomerate. He has also experience in FMCG (Pescanova) and Insurance (Zurich). ​Niko has launched technology-related products and services in more than 10 countries and acquired companies on 3 continents. He tries to think laterally by connecting the dots between consumers’ wishes, technical developments, processes, design, marketing communication, and business economics.

​Niko holds a Ph.D. in Management from Universidad Pontificia de Comillas; a Master in Research from ICADE; an MBA from IESE Business School and he is a Juris Doctor from the University of Navarra. Before joining ESCP as a full-time professor, he served part-time at Universidad de Navarra, Saint Louis University, and EAE Business School. He has been a research fellow at IESE Business School and McDonough School of Business at Georgetown University.

His research interests are related to digital business strategy, business models, and value proposition. Digital & Integrated marketing management. Digital media management. Branded Entertainment and Branded Contents. Media Planning and Buying. New technologies such as voice assistants and Direct to Consumer Models.