Noel Capon

Professor Capon teaches the Marketing Strategy core course and the electives Strategic Marketing in the Modern Corporation and Developing and Managing Strategic Customers. His research interests are in key/strategic account management, and marketing planning and strategy. He has published more than 80 articles, book chapters and books. His latest books —Managing Global Accounts, The Marketing Mavens and a marketing-planning workbook, The Virgin Marketer. His textbooks, Managing Marketing in the 21st Century and Capon's Marketing Framework (and their corresponding Student Study Guides) printed books and downloadable PDFs, address the high cost of college textbooks and are available for reading online on a pay-what-it’s-worth basis. Capon received the Columbia Business School GBA award for outstanding teaching, as well as the Chazen International Innovation Prize. He has taught in many countries and held visiting professor appointments in France, Great Britain, Hong Kong, and the People's Republic of China.

Research

Journal articles

• Transformations in Customer Management In Peking Business Review (2013) Coauthor(s): Noel Capon, Christopher Senn
• What Is a Company''s Most Important Core Competency? In Tsinghua Business Review (2013) Coauthor(s): Yuhuang Zheng, Noel Capon
• What is a Company''s Most Important Core Competency? (Lead Article) (In Chinese) In Tsinghua Business Review (2013) Coauthor(s): Yuhuang Zheng, Noel Capon
• Global Customer Management Programs: How to Make Them Really Work In California Management Review (2010) Coauthor(s): Noel Capon
• Is Your Business Strategy Shaping Your Strategic Account Program? In Velocity (2004) Coauthor(s): Peter Mathias, Noel Capon
• What''s So Good About Problem-Based Learning? In Cognition and Instruction (2004) Coauthor(s): Noel Capon, Deanna Kuhn
• Managing Strategic Customer Relationships as Assets: Developing Customer Relationship Capital In Velocity (2003) Coauthor(s): Peter Mathias, Noel Capon
• Brand Custodianship: A New Primer for Senior Managers In European Management Journal (2001) Coauthor(s): Noel Capon, Pierre Berthon, James Hulbert, Leyland Pitt
• An Individual Level Analysis of the Mutual Fund Investment Decision In Journal of Financial Services Research (1996) Coauthor(s): Noel Capon, Michael Fitzsimmons, Russ Prince
• Affluent Investors and Mutual Fund Purchases In International Journal of Bank Marketing (1994) Coauthor(s): Noel Capon, Michael Fitzsimmons, Rick Weingarten
• Strategic Forecasting and Marketing Strategy In International Journal of Forecasting (1994) Coauthor(s): Noel Capon, P. Palij
• Strategic Planning and Financial Performance: More Evidence In Journal of Management Studies (1994) Coauthor(s): Noel Capon, John Farley, James Hulbert
• Profiles of Product Innovators Among Large U.S. Manufacturers In Management Science (1992) Coauthor(s): Noel Capon, John Farley, Donald Lehmann, James Hulbert
• In Search of Excellence Ten Years Later: Strategy and Organization Do Matter In Management Decision (1991) Coauthor(s): Noel Capon, John Farley, James Hulbert, D. Lei

Books

• Managing Marketing: An Applied Approach (2014) Coauthor(s): Noel Capon, S. Singh
• Capon''s Marketing Framework (2013) Coauthor(s): Noel Capon
• The Virgin Marketer (2013) Coauthor(s): Noel Capon
• Managing Marketing in the 21st Century (2012) Coauthor(s): Noel Capon
• Marketing for China''s Managers: Current and Future (2011) Coauthor(s): Noel Capon, W. Burgers, Yuhuang Zheng
• Sales Eats First: How Customer-Motivated Sales Organizations Out-Think, Out-Offer, and Out-Perform the Competition (2011) Coauthor(s): Noel Capon, Gary Tubridy

Awards And Honors

1996, Jerome A. Chazen Award for Teaching Innovation in International Business

Established in 1994, this prize recognizes faculty members'' innovation in delivering international business knowledge in the classroom.

Columbia Business School GBA Award for Outstanding Teaching

1984 - Awarded by the GBA