Norman Chorn

Norman works as a strategy and organisation development practitioner in Australia, UK, SE ASIA, China, New Zealand and South Africa. After leaving a leading consulting firm, Norman founded a strategy and research firm with affiliations in UK and North America.

His work integrates the research from neuroscience with economics and strategy. It addresses:

• Strategy in highly uncertain environments, using various approaches such as scenario planning and neurostrategy
• Organisation development – designing and developing innovative organisations
• Leadership and personal resilience – achieving growth and adaptation.

Norman has particular skills in developing future strategy and aligning organisations with their current and future environments. His integration of neuroscience and strategy principles (neurostrategy) has enabled the development of a range of proprietary techniques and approaches to achieve an enhancement in performance.

Norman has published widely in his field and has contributed to a range of journals and international conferences. His previous book, Strategic Alignment, has received acclaim in the management and business press and the 2nd edition has just been published. His recent book, The Future Builders deals with the practices of creating the future and organisational adaptation in uncertain environments.

He holds and has held visiting and associate appointments with a number of leading Graduate Schools of Management, including Macquarie University (Australia), the University of Pretoria - GIBS (South Africa) and Canterbury Graduate School of Management (NZ).

Prior to his consulting career, Norman held a variety of senior Marketing and General Management positions in the services and manufacturing sectors.

He has a BA (Economics and Behavioural Science) from the University of Cape Town, a Postgraduate Diploma in Management, an MBA, and PhD from the University of Witwatersrand.

Norman is an Ambassador for Thought Leaders Global and a member of the AICD.

Norman serves as a non-executive director for Volunteering Australia, the national peak body that works to advance volunteering in the Australian community He is also a board member of the Dear Dyslexic Foundation, a not-for-profit organisation that works to improve the lives of children and adults with dyslexia and learning difficulties.

Core Discipline

• Strategy