Orville Walker
Professor Emeritus at Carlson School of Management
Schools
- Carlson School of Management
Links
Biography
Carlson School of Management
Orville Walker, Jr.
Professor Emeritus
Marketing
Education
Expertise
Selected Works
Salesforce Management, 6th ed., with G. Churchill, N. Ford, M. Johnson and J. Tanner, Irwin/McGrawHill, 2000
Marketing Strategy: Planning and Implementation, 3rd ed., with H. Boyd and J. Larrache, Irwin/McGrawHill, 1999
"Patterns of Cooperation During New Product Development Among Marketing, Operations and R&D: Implications for Project Performance," with E. Olson, R. Ruekert and J. Bonner, Journal of Product Innovation Management, 2001
"Organizing for Effective New Product Development: The Moderating Role of Product Innovativeness," with E. Olson and R. Ruekert, Journal of Marketing, 1995
"Agency Relationships in Marketing: A Review of the Implications and Applications of Agency and Related Theories," with M. Bergen and S. Dutta, Journal of Marketing, 1992
Marketing Management: A Strategic DecisionMaking Approach, 4th ed., with H. Boyd, J. Mullins and J. Larreche, Irwin/McGrawHill, forthcoming
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