Pablo Lambert de Diesbach

Pablo de Diesbach is Associate professor in Marketing & Psychology at ISG INTERNATIONAL BUSINESS SCHOOL since 2012, and actively involved in research programs.

His research focus on Virtual agents and user interaction; quantitative methods; emotions and customer or user experience: facets of experience and effects on relationship, loyalty. He also works on QOL-quality of life in a cancer context (psychooncology).

His Teaching focus on Research Quantitative methods; Social media marketing; Luxury operations; Emotions & customer experience; Oral communication technique; and (New in 2020) Art & culture(s) in Africa Past teachings: Sales technique in Hospitality (B2C, MICE); International marketing; Cons. psychology He has also been a referee in Pedagogical Innovation on optimizing blended learning

Teaching Areas

• Course 1: Quantitative research methods
• Course 2: Social media marketing
• Course 3: Art & Culture in Africa

Research Interests

• Interest 1: Virtual agents and user interaction
• Interest 2: emotions and customer or user experience in the luxury sector
• Interest 3: emotions and quality of life in psychooncology

Education

• MBA Essec Business School Paris / ESSEC MBA (1984 — 1988)
• Professeur Ecole hôtelière de Lausanne