Pam Scholder Ellen

Education

• Ph.D., University of South Carolina
• B.A., Auburn University

Specializations

• perceptual biases
• corporate social responsibility
• consumer welfare and consumer protection

Biography

Ellen's interests include how marketing messages bias consumers’ beliefs, attitudes and behavior. In particular, she is interested in how consumer policies, persuasive messages, marketing claims and labels affect consumers’ beliefs, attitudes and behavior particularly in areas related to public policy and social issues. She’s studied these issues as they relate to food and pharmaceutical labeling, privacy, pricing, environmental sustainability, corporate social responsibility and retirement planning. Her research has been published in journals such as the Journal of Advertising, Journal of Business Research, Journal of Consumer Research, Journal of Business Ethics, Journal of Public Policy & Marketing, Journal of Retailing and Journal of the Academy of Marketing Science.

Dr. Ellen is past president of the American Marketing Association’s Academic Division, serves on four Editorial Review Boards, and has served on the planning board for the Marketing and Public Policy Conference for over 15 years.