Paul Caldera

EDUCATION

• B.F.A., Parsons The New School for Design
• BFA New School University

Skills

The most important

• Customer Insight
• Direct Mail
• Direct Marketing

Other

Brand Positioning, Mobile Marketing, Audience Segmentation, Strategic Sales Plans, Strategic Brand Positioning, Brand Building, Enthusiast, Brand Strategy, Enthusiast Branding, College Teaching, Integrated Marketing Communications, Qualitative Research, Strategic Partnerships, E-commerce, Marketing Research, Online Marketing, Content Development, Team Leadership, Corporate Identity, Strategic Planning, Branding & Identity, Content Strategy, Digital Marketing, Digital Strategy, Email Marketing, Positioning, Corporate Branding, Brand Awareness, Leadership, Interactive Marketing, User Experience, Social Media Marketing, Brand Architecture, Advertising, Strategy, Marketing Strategy, Marketing, Creative Strategy, Marketing Communications, Brand Management, Creative Direction, Brand Development, Integrated Marketing

Companies

• Graduate Professor - Integrated Marketing Communication Emerson College (2010)
• Founding Partner- Brand Building Saltworks Enthusiast Branding & Experience (2002)
• Vice President, Creative Director- Brand Building marchFIRST (NASDAQ-World Leader System Integrator & Internet Consulting) (2000 — 2002)
• Partner- Branding USWeb / CKS (2000 — 2000)
• Founder + Principal Caldera Design Inc. (1995 — 2000)
• Guest Lecturer + Critic + Judge Thunderbird School of Global Management (1995 — 2000)