Paul Farris
Landmark Communications Professor of Business Administration at Darden School of Business
Biography
Darden School of Business
Education: B.S., University of Missouri; MBA, University of Washington; D.B.A., Harvard University
Landmark Communications Professor Paul Farris taught at the Harvard Business School before his appointment at the University of Virginia Darden School of Business. He has worked in marketing management for UNILEVER, Germany and in account management for the LINTAS advertising agency.
Farris''s general research focus is in the area of marketing productivity and measurement. His work has been published in 10 books and more than 70 articles, appearing in professional journals and publications such as the Wall Street Journal, Harvard Business Review, Journal of Marketing, Marketing Science, Management Science, Decision Sciences, Journal of Interactive Marketing, Journal of Advertising Research, Journal of Retailing, Journal of the Academy of Marketing Science and the Sloan Management Review. Farris has co-authored award-winning articles on retailer power, marketing strategy and advertising testing. He has served as an academic trustee of the Marketing Science Institute and is a current or past member of the editorial boards for the Journal of Marketing, the Journal of Retailing and the International Journal of Advertising, Marketing-Journal of Research and Management and the Journal of Advertising Research. His current research is on channel conflict and building coherent systems of marketing metrics. His co-authored book, Marketing Metrics: 50+ Metrics Every Executive Should Master, was selected by Strategy + Business as 2006 Marketing Book of the Year.
Farris has consulted and taught executive education programs for many international companies. He has served on the board of directors for several companies including retailers, manufacturers of consumer products, construction materials and coatings, agricultural equipment and automotive component suppliers. Farris has also provided expert testimony in a number of marketing-related legal cases.
MBA Courses
First Year Marketing
Advertising, Promotion and Integrated Marketing
Consumer Marketing
Marketing Metrics
Executive Education Courses
Strategic Marketing Analytics: Leveraging Big Data
Education: B.S., University of Missouri; MBA, University of Washington; D.B.A., Harvard University
Landmark Communications Professor Paul Farris taught at the Harvard Business School before his appointment at the University of Virginia Darden School of Business. He has worked in marketing management for UNILEVER, Germany and in account management for the LINTAS advertising agency.
Farris's general research focus is in the area of marketing productivity and measurement. His work has been published in 10 books and more than 70 articles, appearing in professional journals and publications such as the Wall Street Journal, Harvard Business Review, Journal of Marketing, Marketing Science, Management Science, Decision Sciences, Journal of Interactive Marketing, Journal of Advertising Research, Journal of Retailing, Journal of the Academy of Marketing Science and the Sloan Management Review. Farris has co-authored award-winning articles on retailer power, marketing strategy and advertising testing. He has served as an academic trustee of the Marketing Science Institute and is a current or past member of the editorial boards for the Journal of Marketing, the Journal of Retailing and the International Journal of Advertising, Marketing-Journal of Research and Management and the Journal of Advertising Research. His current research is on channel conflict and building coherent systems of marketing metrics. His co-authored book, Marketing Metrics: 50+ Metrics Every Executive Should Master, was selected by Strategy + Business as 2006 Marketing Book of the Year.
Farris has consulted and taught executive education programs for many international companies. He has served on the board of directors for several companies including retailers, manufacturers of consumer products, construction materials and coatings, agricultural equipment and automotive component suppliers. Farris has also provided expert testimony in a number of marketing-related legal cases.
Videos
Darden Faculty Profile: Paul Farris
Read about executive education
Cases
Advancing knowledge through research that shapes business, Darden professors are recognized thought leaders in their fields. They are not only master case method teachers, they also author many of the cases used in Darden classrooms and around the world.
Paul W. Farris'' cases are available in the Darden Business Publishing website.
Advancing knowledge through research that shapes business, Darden professors are recognized thought leaders in their fields. They are not only master case method teachers, they also author many of the cases used in Darden classrooms and around the world.
Paul W. Farris'' cases are available in the Darden Business Publishing website.
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