Paul Millier

Markets and innovation

Paul Millier is a Professor at EMLYON (Lyon Graduate School of Business), where he teaches, marketing & management of innovation. He is responsible for a 3rd cycle programme in the management of technology and innovation. He has been conducting research into the marketing of technological innovation since 1982, in collaboration with most of the large industrial firms (Saint-Gobain, Thomson, Elf Atochem, Total, Schneider Electric...). He has carried out more than a hundred marketing studies for these companies and has been adviser for a number of start-ups. He is visiting professor for Cranfield School of Management (UK). Paul Millier has written or co written ten books.

EDUCATION

• 1993 Ph.D. in Management Science - University of Lyon III, Lyon, France
• 1979 Mechanical engineer, Graduated from Ecole Nationale Supérieure d'Arts et Métiers – Paris Tech ENSAM
• 1980 International MBA - EMLYON Business School, Lyon, France

EXPERIENCE

Professor of marketing and management of innovation at EM LYON since 1982.

Guest lecturer at CRANFIELD School of Management since 1992.

One sabbatical year spent at CRANFIELD School of Management in 1998-99

Responsible for EM LYON’s specialized master programme in technology and innovation management

Head of research at EM LYON from 82 to 98

Responsible for a research team in marketing of technological innovation from 1982 to 1998.

Responsible for a research team in industrial marketing from 1995 to 1998.

Consultant specialized in marketing and management of innovation for most of the largest French companies : Alcatel (Optical fibres and telecommunication equipment), Canon, CEA (French national nuclear research centre), EDF (French national electricity board), Saint-Gobain (Materials), THOMSON (electronics), Arkema (chemical industry), Hutchinson (Rubber division of TOTAL), Schneider Electric (electrical equipment)...), Renault-Automation (Equipment for automotive industry). More than a hundred marketing studies have been carried out in these companies leading to the segmentation of more than a hundred previously non existent markets.

Consultant for a number of start-ups.

Expert in marketing of technological innovation for the European Community.

RESEARCH TOPICS

• Methods in marketing of innovation; methods in management of technology and innovation; entrepreneurship

Books

Millier, Paul. 2018. Gagnez 3 ans en 3 heures: les secrets du manager qui a toujours un temps d'avance. Malakoff : Dunod, 1 vol. (X-258 p.)

Millier, Paul. 2016. L' étude des marchés qui n'existent pas encore. Paris : Eyrolles, 1 vol. (414 p.)

Millier, Paul. 2015. Segmenter les marchés du futur: la méthode de Segmentuition. Paris : Pearson, 1 vol. (VIII-309 p.)

Millier, Paul. 2014. Changez ces pratiques qui vous empêchent d'innover: l'antibible du marketing et du management. Montreuil : Pearson, 1 vol. (VIII-434 p.)

Millier, Paul. 2013. Créer de la valeur à moindre coût: le toolkit de l'innovateur. Montreuil : Pearson, 1 vol. (XIV-300 p.)

Millier, Paul. 2011. Stratégie et marketing de l'innovation technologique: créer les marchés de demain. Paris : Dunod, 1 vol. (XI-273 p.)

Millier, Paul. 2008. Auf dem Prüfstand! Die 30 gängigsten Marketing- und Managementprinzipien unter die Lupe genommen. FinanzBuch, 378 P.

Millier, Paul. 2007. L' anti bible du marketing et du management: 30 principes fondamentaux à l'épreuve des faits. Paris : Village mondial, 1 vol. (VII-317 p.)

Millier, Paul. 2005. Stratégie et marketing de l'innovation technologique : Lancer avec succès des produits qui n'existent pas encore. 2è ed.. Dunod, IX-261 P.

Millier, Paul. 2002. L' étude des marchés qui n'existent pas encore. Paris : Editions d'Organisation, 1 vol. (VIII-401 p.)

Millier, Paul, Palmer, Roger. 2000. Nuts, bolts and magnetrons: a practical guide for industrial marketers. Chichester : New York : John Wiley & Sons, 1 vol. (X-309 p.)

Millier, Paul. 1999. Marketing the unknown: developing market strategies for technical innovations. Chichester : John Wiley & Sons, 1 vol. (viii, 240 p.)

Millier, Paul. 1997. Stratégie et marketing de l'innovation technologique. 1ère ed.. Dunod, 212 P.

Millier, Paul. 1997. Stratégie et marketing de l'innovation technologique. Paris : Dunod, 1 vol. (212 p.)

Millier, Paul. 1995. Développer les marchés industriels. Paris : Dunod, 1 vol. (VIII-199 p.)

Millier, Paul. 1989. Le marketing des produits "high-tech": outils d'analyse. Paris : Editions d'Organisation, 1 vol. (250 p.)