Peder Inge Furseth

I am a leadership and innovation strategy researcher and teacher with 20 years of experience. Leadership is about producing useful change; innovation is about coming up with something new that has economic or non-economic value.

My speciality is to integrate executive education with research, workshops and professional networks. My main topics in research are service innovation, business models, innovation culture, multi-channel integration, social networks, and value formation. My main teaching is the master of management program called Innovation & Commercialization (Nyskaping og kommersialisering), a 150 hour course that has modules both in Oslo and in the San Francisco Bay Area. Please take a look at my daily twitter feeds at twitter.com/PIFurseth, check my blog pifurseth.blogspot.com for weekly updates, and you will also find me on LinkedIn.

Research areas

Innovation processes, service innovation, business models, innovation culture, multi-channel retailing, social networks, and value formation.

Teaching areas

Innovation and commercialization; strategic management.

ACADEMIC DEGREES

• 1999 University of Oslo Ph.D Dr. Polit.
• 1992 University of Oslo Master Cand. Sociol.
• 1989 University of Oslo Master Cand. Oecon

WORK EXPERIENCE

• 2014 - Present Molde University College Associate Professor (2-er stilling)
• 2000 - Present BI Norwegian Business School Associate Professor
• 1994 - 2000 Norwegian School of Trade and Retail Management Associate Professor
• 1989 - 1994 National Institute for Consumer Research Research Assistant