Peggy Liu

Peggy Liu is Ben L. Fryrear Chair in Marketing and Associate Professor of Business Administration in the Marketing and Business Economics Area and at the University of Pittsburgh’s Joseph M. Katz Graduate School of Business.

Professor Liu’s research expertise is consumer behavior, with a focus on the health and social domains. Her research has been published in top marketing, management, and psychology journals, such as Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Management Science, Journal of Consumer Psychology, Organizational Behavior & Human Decision Processes, Journal of Personality & Social Psychology, and Personality & Social Psychology Bulletin. She has also published extensively in public health and medical journals.

Professor Liu has won numerous awards and honors for her research. Among the awards and honors she has received are the Society for Consumer Psychology Early Career Award (2021), the Behavioral Science and Policy Association New Investigator Award (2021), and Marketing Science Institute Young Scholar (2021). She currently serves on the Editorial Review Boards of four leading marketing journals: Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, and Journal of Consumer Psychology.

Professor Liu is also an award-winning teacher. She was named one of Poets & Quants Top 50 Undergraduate Business School Professors in 2020. She has also won the Katz Excellence in Teaching Award multiple times. She currently teaches undergraduate consumer behavior.

Degrees

• PhD in Business Administration (Marketing), 2016, Fuqua School of Business, Duke University
• BS in Psychology with Distinction (Summa Cum Laude, Phi Beta Kappa), 2011, Yale University

Companies

• Ben L. Fryrear Chair in Marketing and Associate Professor of Business Administration University of Pittsburgh Katz Graduate School of Business (2021)
• Assistant Professor of Business Administration and Ben L. Fryrear Faculty Fellow University of Pittsburgh Katz Graduate School of Business (2016 — 2021)
• Research Assistant in Yale Rudd Center for Food Policy and Obesity Labeling and Marketing Lab Yale University (2009 — 2011)
• Research Assistant in Social Psychology Lab Yale University (2009 — 2011)
• Research Assistant in School of Management Behavioral Lab Yale School of Management (2008 — 2011)
• Intern Bristol-Myers Squibb (2008 — 2008)
• Research Assistant Yale University School of Medicine (2008 — 2008)
• Intern SUNY Upstate Medical University (2006 — 2006)