Peggy Simcic Brønn

Peggy Simcic Brønn, a US citizen, is a professor in BI Norwegian Business School's Department of Communication and Culture.. She is also leader of BI Centre for Corporate Communication.

Her research interests are corporate branding, corporate social responsibility, and reputation. Her works are published in European Journal of Marketing, Journal of Communication Management, Public Relations Review, Journal of Communication Management (Associate Editor), Corporate Reputation Review (editorial board), Corporate Communication an International Journal (editorial board), Journal of Business Ethics, and Business and Society Review, among others.

She is coeditor of Corporate Communication; A Strategic Approach to Building Reputation (second edition) and is coauthor of the first academic book on reputation in Norwegian, Åpen eller Innadvendt. Peggy Simcic Brønn is associated with the international consulting firm ReputationInc.

ACADEMIC DEGREES

• 2000 Henley Management College D.B.A.
• 1982 Georgia State University M.B.A.
• 1977 University of Georgia B.A.

WORK EXPERIENCE

• 2011 - Present BI Norwegian Business School Professor
• 2007 - Present BI Norwegian Business School Leader, Center for Corporate Communication
• 2004 - 2014 BI Norwegian Business School Associate Dean, PR and Marketing Communication Bachelor
• 2001 - 2011 BI Norwegian Business School Associate professor
• 1997 - 2000 BI Norwegian Business School Assistant professor