Peter A. Zapf

Peter Zapf is a design planner focused on helping organizations realize what is next for their stakeholders through a values-driven design process. As Design Planning Lead at Fogpilot, a Chicago-based consultancy, he facilitates strategic planning, brand design, and creative problem solving workshops.

He has worked in advertising and marketing since 1986, writing and providing marketing strategy at nationally renowned agencies including Carmichael Lynch, DDB, The Leap Partnership, McConnaughy Stein Schmidt Brown, and :gyro.

In addition to his Bachelor of Arts Degree from the University of St. Thomas, St. Paul, MN, Zapf has a Masters of Design Methods degree (MDM) from Illinois Institute of Technology Institute of Design, a leading center for human-centered innovation planning education. He is also certified FourSight facilitator.

Zapf is also an adjunct professor at the Institute of Design and teaches Design Analysis and Synthesis and conducts innovations workshops with its executive education team. He also is a guest lecturer at the University of Notre Dame Stayer Center for Executive Education for its Certificate of Innovation Mentors program.

For reasons he yet to grasp, he twice completed a 14-day course from the Boulder Outdoor Survival School (BOSS) located in Boulder, Utah.