Peter Abraham
Practitioner - Business Agility, Digital Marketing & Digital Transformation, Consultant, Strategist / Faculty at Imperial College London
Schools
- Imperial College London
Expertise
Links
Biography
Imperial College London
20+ years ‘digital’ experience. Strategy, Marketing, Ecommerce, Data, Culture & Behaviour, Digital Transformation. Co-author of 'Building the Agile Business Through Digital Transformation'. Co-founder of Crank a data driven solutions business. Non Exec & Advisor In all the businesses Peter worked, or work with, it’s often the same issues; # Lack of time (focus actually), # Lack of resource (the right capability), # Lack of budget (or how you forecast and spend). That never changes. What’s key is understanding which questions to ask and what levers to pull. Areas Peter can help you with; How you build an agile business, not just tech but true agility in the business, capability, competency, behaviour aligned to vision and values. How you use data to inform decision making - marketing, eCommerce, org culture and teams. How you drive growth through the intersection of Data, UX and Channel optimization. How you forecast and budget marketing spend.
Videos
How can you embrace disruption in your business? | IoD Digital Summit 2017
Big Data and Marketing Conference, Peter Abraham, (Econsultancy)
Peter Abraham talks digital disruption at the IoD Digital Summit | IoD Digital
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