Peter Drummond

Seasoned executive committed to building brands and businesses. Accomplished leader; able to steward and align teams to achieve their vision through strategy-driven initiatives and creative execution. Proven success at building brands, integrating them into business systems and effectively drive profitable growth.

Born in Montreal with an American university education and employment experience provides for an international perspective on building and managing brands in a wide range of companies and industries.

Education

• BFA Virginia Commonwealth University (1982.09 — 1986.05)
• Ryerson University (1981.09 — 1982.05)
• High School and Grade 12 Diploma Bishop's College School (1976 — 1980)

Awards

• Nominated in “Who’s Who in Marketing 2000” and “Who’s Who in Canadian Business 2000”
• LEVEL5 Strategy Group won “Top Workplace Where Employees Thrive” 2010 award and PROFIT Magazine’s 2010 ranking of Canada’s Fastest-Growing Companies
• Media Innovation Awards 2002 – Best of Show for Nike Presto
• COSS Awards - Best Design Idea 2001 – For Fasken Martineau
• COSS Awards - Best Creative Product in Cossette Toronto 2000
• Team member for the 2000 Cassie Awards – MTS

Companies

• Adjunct Professor - Global Marketing Strategy Seneca College (2022)
• Adjunct Professor Smith School of Business at Queen's University (2015)
• Co-Founder We are 32 Degrees (2015)
• Co-Founder & Principal PSD+G Strategy Group (2011)
• VP, Senior Brand Strategist LEVEL5 Strategic Brand Advisors (2004 — 2011)
• Project Director Brand Finance Canada (2004 — 2011)
• Principal Peter S. Drummond Consulting (2003 — 2004)
• Vice President & General Manager Identica Branding (Division of Cossette) (1999 — 2003)
• Managing Director Nucleus Core Properties (Division of Cossette) (1993 — 1999)