Philip Alford

Senior Lecturer at Bournemouth University Philip Alford is a Senior Lecturer in Marketing in the School of Tourism at Bournemouth University in the UK. In addition he has held the role of Director of the Digital Hub at the university, a one-stop-shop to demonstrate to commercial companies how digital technology could enable the building of effective customer relationships. He is regularly featured in the press on the ways in which effective marketing and particularly digital marketing can facilitate more customer-centric marketing. He has contributed to marketing textbooks on the subject and written both academic and trade articles on CRM-related topics. Dr. Alford has worked with organisations from a range of tourism and hospitality sectors advising them on their marketing strategies. He is a visiting professor at Essec Business School, France and at the Management Center Innsbruck, Austria.