Pierre Desmet
Professor, Marketing Department at ESSEC
Biography
ESSEC
Education
Agrégé des Facultés en Sciences de Gestion. Ph.D., ESSEC. ITP, London Business School. Doctorat d''Etat ès Sciences de Gestion, Université Paris IX-Dauphine. Doctorat de 3e Cycle ès Sciences de Gestion, Université de Lille I. Diplôme IESEG.Maîtrise en Sciences économiques, U. Paris I.
Research Areas
Areas
Price, direct marketing, sales promotion, fund raising, neural networks.
Sectors
Distribution, fundraising.
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