Pradeep Bhardwaj

Pradeep Bhardwaj is the Chair of the Department of Marketing and the Carl H. Galloway Professor of Marketing. Prior to joining UCF, Pradeep served on the faculty at UCLA, UNC- Chapel Hill, and UBC Vancouver. At UBC, Pradeep was the BC Innovation Council Chair in Sales and Sales Management.

He received his Ph.D. from University of Toronto and MBA from Simon Fraser University, Vancouver. His research interests include sales force management, channel management, customer relationship management, pharmaceutical marketing, and corporate social responsibility. His research has appeared in Marketing Science, Management Science, and Quantitative Marketing and Economics. Pradeep is an award winning teacher who has taught at the BBA, MBA, and Ph.D. levels. He has experience teaching in several middle and senior management executive development programs at UCLA, UNC-Chapel Hill, UBC and UCF.

Doctoral Program Coordinator for the PhD Marketing Track.

Education

• Academy Fellow Academy for Innovative Higher Education Leadership, Arizona State University & Georgetown University (2016 — 2017)
• Fellow, Academic Leadership Academy University of Central Florida (2015 — 2016)
• PhD University of Toronto - Rotman School of Management (1993 — 1998)

SELECTED PUBLICATIONS

• Bhardwaj, P., P. Chatterjee, K.D. Demir and O. Turut. When and How is Corporate Social Responsibility Profitable? Journal of Business Research, 84, 206-219.
• Bala, R., P. Bhardwaj and P. Chintagunta (2017). Product Recalls, Category Effects and Competitor Response. Marketing Science, Articles in Advance, pp 1-13.
• Bhardwaj, P. and S. Sajeesh (2016). Strategic Revenue Sharing with Daily Deal Sites: A Competitive Analysis. Decision Sciences (forthcoming).
• Chen, Y., P. Bhardwaj, and S. Balasubramanian. (2014). The Strategic Implications of Switching Costs Under Customized Pricing. Customer Needs and Solutions 1. 188-199
• Bala, R., P. Bhardwaj and Y. Chen (2013). Offering Pharmaceutical Samples: The Role of Physician Learning and Patient Payment Ability. Marketing Science, 32(3), 522-527.
• Thomadssen R. and P. Bhardwaj (2011). Cooperation in Games with Forgetfulness. Management Science, 57(2), 363-375.
• Bala, R and P. Bhardwaj (2010). Detailing versus Direct-To-Consumer Advertising in the Prescription Pharmaceutical Industry. Management Science, 56(1), 148-160.
• Bhardwaj, P, Y. Chen and D. Godes (2008). Buyer-Initiated versus SellerInitiated Information Revelation. Management Science, 54 (6), 1104-1114.
• Villanueva, J, P. Bhardwaj, S. Balasubramanian, and Y. Chen (2007). Customer Relationship Management in Competitive Environments: The Positive Implications of a Short-Term Focus. Quantitative Marketing and Economics, 5: 99-129.
• Bhardwaj, P and S. Balasubramanian. (2005). Managing Channel Profits: The Role of Managerial Incentives. Quantitative Marketing and Economics (3), 247-279.
• Balasubramanian, S. and P. Bhardwaj (2004). When not all conflict is bad: Manufacturing marketing conflict and strategic incentive design. Management Science 50(4). 489-502.
• Bhardwaj, P. (2001). Delegating Pricing Decisions. Marketing Science 20(2). 143-169.