Prakash Satyavageeswaran

Experience

• National Manager, Water Partnerships, India – Hindustan Unilever Ltd. (2010 – 2012)
• Assistant Vice President, New Business Initiatives – . (2009 – 2010)
• Regional Manager, Social Marketing– Hindustan Latex Family Planning Promotion Trust. (2007 –2008)
• Project Manager – Hindustan Latex Family Planning Promotion Trust. (2004 – 2007)
• Administrative Officer – Alliance Française de Trivandrum, Trivandrum. (1999 – 2001)
• Articled Clerk – Varma & Varma, Chartered Accountants, Trivandrum. (1996 – 1999)

Research interests

• Customer Engagement, B2B Marketing, Bottom of the Pyramid, Rural Marketing, Social Influence on Food Consumption, Spatial Econometrics, Text Analysis

Awards

• Invited participant in the inaugural Marketing Workshop, University of Chicago, India Centre, Delhi (2017)
• Consortium Fellow, 38th ISMS Doctoral Consortium, Fudan University, Shanghai, China (2016)
• Colloquium Fellow, 29 th EMAC Doctoral Colloquium, BI Norwegian Business School, Oslo, Norway (2016)
• Invited participant at the 3 rd AIM AMA Sheth Foundation Doctoral Consortium, Dubai (2015)
• Exchange doctoral scholar at INSEAD, Singapore and France (2013)
• Only student in FPM at ISB to be awarded Research Assistantship of approx. US$ 2,375 p.a. (2012 – 2017)
• Citi Scholar – US$ 12,500 Citigroup grant for demonstrated leadership potential awarded to 4 (of 440) (2008)
• Nurture India Scholar – approx. US$ 6,300 grant by ISB for high potential students in social jobs (2009 – 2010)
• ISB Merit Scholarship of approx. US$ 4,000 for outstanding professional & academic performance (2008)
• Blaise Pascal Scholar with € 9,100 grant from the French Government for merit and excellence (2002 – 2003)

Publications

• Prakash Satyavageeswaran, M G Parameswaran, and Sridhar Samu (2016),"Advertising Effectiveness: Examining the Role of Latent Themes on Advertising Success", in Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN: Association for Consumer Research,