Preshth Bhardwaj

Teaching

• RETAIL MANAGEMENT, PRODUCT AND BRAND MANAGEMENT, MARKETING RESEARCH, INTERNATIONAL MARKETING

Research

Retail branding and buying behaviour; pharmaceutical brand promotions and its impact on buying behavioral pattern; pharmaceutical retailing and healthcare management. Publications: - Bhardwaj, Preshth, Das, Gopal, and Khare Arpita (2015). Linkages between brand parity, coupon proneness, sales proneness, brand trust and purchase decision involvement: An empirical check, International Journal of Electronic Marketing and Retailing, Inderscience, Vol. 6, No. 3, 194-213. - Khare Arpita, Bhardwaj, Preshth, and Pandey, S. K. (2015). Antecedents to Local Store Loyalty: Influence of Culture, Cosmopolitanism and Price, International Journal of Retail & Distribution Management, Emerald, Vo. 43, Issue. 1, 5-25. - Khare Arpita, Bhardwaj, Preshth, and Pandey, S. K. (2014). Impact of culture, cosmopolitanism and price on local store loyalty: An empirical study from India, Journal of International Consumer Marketing, Taylor and Francis publication, Vol. 26, No. 3, 185-200. - Bhardwaj, Preshth, and Mazumdar, Pradeep (2011). Buying behavioural pattern of ethical and generic drugs in Western India: An empirical investigation, International Journal for Business Innovation and Research (IJBIR), Inderscience publication, Vol. 5, Issue 1, 75 – 88. - Bhardwaj, Preshth, and Jadeja, Jayraj D. (2011, July-December). Imperial Oilfield Chemicals: A case on New product development, International Journal of Management and Strategy, Vol. 2. - Bhardwaj, Preshth, and Jadeja, Jayraj D. (2011, October). Healthcare Services in India: A Strategic Perspective, International Journal of Research in Commerce, IT and Management, Vol. 1, Issue 5, pg. 78-85. - Jadeja, Jayraj D., Shah, B. R., and Bhardwaj, Preshth (2005, December). Code of Business Conduct: Pharma Marketing at a Crossroads, Perspectives on International Corporate Responsibility, ICR Series: Volume 2, Carnegie Bosch Institute, 359-374. - Jain, Abhinandan K., Sinha, P. K., and Bhardwaj, Preshth (2006, October-December). Planet Health (case), Vikalpa: The Journal for Decision Makers, IIMA, Vol. 31, No. 4, 93-107. - Bhardwaj, Preshth, and Jadeja, Jayraj D. (2005, January-June). Indian Pharmaceutical Market: An Outsourcing Destination, GITAM Journal of Management, Vol. 3. - Bhardwaj, Preshth, and Jadeja, Jayraj D. (2004, January-June). Sustaining the value of Branded Drugs: A Strategic and Administrative Issue, GITAM Journal of Management, Vol. 2. - Bhardwaj, Preshth, and Jadeja. Jayraj D. (2003, January-June). Intellectual Property Rights and learning and innovation in Indian pharmaceutical market, GITAM Journal of Management, Vol.1.

Journal Publications

• Preshth Bhardwaj, Rahul Kumar, Patanjal Kumar. Linkages Between Brand Experience, Shopping Styles and Purchase Decision Involvement: An Empirical Investigation in Retail Indian Apparel. International Journal of Business and Economics Research. Vol. 11, No. 3, 2022, pp. 187-195. doi: 10.11648/j.ijber.20221103.21

• Preshth Bhardwaj. Linkages Between Qualification, Experience, Relationship of Medical Representative and Prescription Behavior of General Practitioners: An Empirical Investigation. International Journal of Business and Economics Research. Vol. 11, No. 3, 2022, pp. 196-203. doi: 10.11648/j.ijber.20221103.22

Working Paper

• Mohapatra, Sanjay, and Bhardwaj, Preshth (2022). Omni channel case, NA

• Bhardwaj, Preshth (2016). LINKAGES BETWEEN BRAND EXPERIENCES, SHOPPING STYLES AND PURCHASE DECISION INVOLVEMENT: AN EMPIRICAL INVESTIGATION IN INDIAN APPAREL RETAIL CONTEXT, Conference on Brand Management, IIT DELHI.

Educational Qualifications

• PhD,
• MBA (Marketing),
• BBA

Administrative Responsibilities

• - Chairperson, Marketing Area at IIM Rohtak (December 2013 to April 2015). - Faculty In-charge, Student and Alumni Affairs at IIM Rohtak (March 2013 to July 2014) . - Secretary, Faculty Council (October 2011 to April 2015) at IIM Rohtak. - Chairperson, Marketing Area at Institute of Management, Nirma University (March 2005 to March 2006).