Qiaoni Shi

Qiaoni Shi is an Assitant Professor of Marketing at Bocconi University. She graduated from University of Pittsburgh, advised by Esther Gal-Or and J. Jeffrey Inman. Her research seeks to understand the transformative impact of digital technology and platform economy on various aspects of marketing, including business models, firm strategies, and consumer behavior.

Research interests

My research seeks to understand the transformative impact of digital technology and platform economy on various aspects of marketing, including business models, firm strategies, and consumer behavior.

Latest publications

GAL-OR E., SHI Q. Designing Entry Strategies for Subscription Platforms Management Science, 2022

NI Y., SHI Q., WEI Z. Optimizing influence diffusion in a social network with fuzzy costs for targeting nodes Journal of Ambient Intelligence and Humanized Computing, 2017, vol.8, no. 5, pp.819-826

SHUGAN S. M., MOON J., SHI Q., KUMAR N. S. Product Line Bundling: Why Airlines Bundle High-End While Hotels Bundle Low-End Marketing Science, 2017, vol.36, no. 1, pp.124-139