Qiaowei Shen

Professor Qiaowei Shen’s research interests include empirical modeling of firm and consumer decision making, social interactions and new media, and competitive marketing strategy.

Professor Shen received her PhD degree from UC Berkeley and her M.A. and B.A. in Economics from Peking University.

Research Areas

• Empirical modeling of firm and consumer decisions
• Social interactions and new media
• Competitive marketing strategy

Career Experience

• 2015- ： Professor of Marketing at Guanghua School of Management, Peking University
• 2008 - 2015: Assistant professor of Marketing at the Wharton School, University of Pennsylvania

Reseach Results

• Hui Li, Qiaowei Shen and Yakov Bart ,"Dynamic Resource Allocation on Multi-Category Two-sided Platforms," Management Science, forthcoming.
• Qiaowei Shen and Miguel Villas-Boas (2018) "Behavior-Based Advertising", Management Science, Vol. 64 (5), pp.2047-2064.
• Hui Li, Qiaowei Shen and Yakov Bart (2018) "Local Market Characteristics and Online-to-Offline Commerce: An Empirical Analysis of Groupon ”, Management Science, Vol. 64 (4), pp.1860-1878.
• Qiaowei Shen (2014), "A Dynamic Model of Entry and Exit in a Growing Industry", Marketing Science, Vol.33 (5), pp. 712-724.
• Qiaowei Shen and Ping Xiao (2014) "McDonald’s and KFC in China: Competitors or Companions?", Marketing Science, Vol.33 (2), pp.287-307. (2015 John Little Award Finalist)
• Qiaowei Shen and J. Miguel Villas-Boas (2010) "Strategic Entry Before Demand Takes Off", Management Science, Vol. 56 (8), pp. 1259-1271.