Rafael Alonso

Rafael Martínez is adjunct professor of Strategy at IE Business School, IE Law School and IE School of Human Sciences & Technology. His career combines senior management, strategic advisory, teaching and professional coaching. Formerly Corporate Strategy Office director at Telefónica, and currently Senior Advisor to Arthur D. Little, a leading global management and technology consulting firm. His interests are strategy, platforms, organizational design, culture, leadership and change, and how they are shaping the Company of Tomorrow and the CEO agenda. In addition, Rafael works as strategic advisor to several companies, as well as executive coach and mentor of professional coaches.

Some accomplishments

• IE Business School Prizes of Academic Excellence 2015-2016-2017-2018-2019 years.
• Author of “El manual del Estratega” (“Strategist’s Handbook”, 2013, Ed. Gestión 2000) that was awarded the Knowsquare prize to the best business book published in Spain in 2013.
• Founder Member Association for Coaching Spain (2015)
• Finalist Premios Bitacoras 2004, Expansion Business Blogs 2005 and Tweet Awards 2013

Interested in the impact of strategy and technology in business and society, he participates in several think-tanks and initiatives such as promoting Middle Market Spanish companies (Cre100do, leader of Strategy chapter 2014-present), management progress (Advisory Board member in Knowsquare 2014-present), the Information Society (member of the Executive Board of Club C@SI 2010-present). He has also been mentor in the Entrepreneurship & Innovation Center at IE Business School starting 2002.

Corporate experience

• Senior Advisor, Arthur D. Little, Spain, 2017-Present
• Founder, Estratega, Spain, 2017-Present
• Corporate Strategy Office director, Telefónica S.A., Spain, 2010-2017
• Chairman’s Office director, Telefónica S.A., Spain, 2004-2010
• Head of Competitive Intelligence, Telefónica de España S.A. 2001-2004
• Head of Internet and Network Management Planning, Telefónica de España S.A. & Telefónica Brasil, 1997-2001

Academic experience

• Adjunct Professor of Strategy, teaching (English/Spanish) Strategy Implementation, Corporate Strategy, Strategic Business Management, New Business Models and Strategic Foresight courses, IE Business School, Spain, 2013-Present
• Executive Advisor in the Personal Advisory Program, IE Business School, 2016-Present
• Mentor coach in Executive Coaching Certification programs, INCAE Business School- Success Unlimited Network, Costa Rica, 2017-Present

Academic background

• Master Degree in Telecommunication Engineering –Universidad Politécnica de Madrid, Spain, 1991
• Executive MBA in Business Administration IE Business School, Spain, 2001 – Honorable mention
• General Management Program (PDG) IESE Business School, Spain, 2009
• Six Sigma Champion & EFQM evaluator, Spain, 2004
• Certified Success Coach, SUN-ChP, Spain-USA, 2011
• International certification in Executive Coaching (MGSCC), Marshall Goldsmith, Spain-USA, 2015
• Licensed Practitioner of Neuro-Linguistic Programming, The Society of NLP, Spain-Italy, 2015
• Inner Game Practitioner, Tim Gallwey, Spain, 2016
• Professional Certified Coach (PCC), International Coach Federation, 2017
• Team & Systemic Coaching certification, IDDI-UFV, Spain, 2017
• Trainer in Personal Development, D’Arte, 2018
• NLP Master Trainer & Master Practitioner, Meta International, 2019