Rafael (Rafi) Lazimy

Rafael Lazimy is an associate professor in the Department of Operations and Information Management at the Wisconsin School of Business. His primary research areas are in: • Microeconomic Theory: o New, Unified Approaches o Microeconomic Theory o Microeconomic Theory of Indivisibility o Prospect Theory o Vertical Differentiation under Mixed Market Structures: Price- and Quality-Based Competition • Optimization and its Applications (Mathematical Programming) • Multiple Criteria Decision Making/Multiobjective Optimization • Financial Economics • Game-Theoretic Modeling: o New Product Development: Time-to-Market, Product Performance, and Market Performance o Strategic Information Technology Adoption and Diffusion o Game-Theoretic Modeling of International Conflicts/Rivalries • Knowledge-Based Management Systems; Decision-Support Systems; Integrated Modeling Systems

He previously chaired the Operations and Information Management Department.

He received his DBA from Harvard University’s Graduate School of Business Administration.