Raghabendra Pratap KC

Dr. Raghabendra KC is an Assistant Professor of Marketing in the Department of Business. Dr. KC holds a PhD degree in Marketing and an M.Phil. degree in Management Science and Operations from the Cambridge Judge Business School. At Rollins, Dr. KC teaches the Business Management students the foundational marketing courses along with specialized elective classes. His teaching expertise lie in Entrepreneurial Marketing, Consumer Behaviour, Digital Marketing and Strategic Decision Making.

Dr. KC's research investigates social influences in behavioral decision making of consumers and firms. His recent projects have also explored participative pricing mechanisms, cost transparency, post-purchase search, and habit formation. Dr. KC's work integrates insights from marketing, experimental economics, and social psychology, and uses lab, lab-in-field, and field experimentation methodologies.

Dr. KC also serves as a Visiting Professor of Marketing at Chulalongkorn Business School and a Research Associate at the Cambridge Judge Business School. He is a partner at Anvaya Consultants and has served as an academic consultant/advisor for a number of commercial and not-for-profit firms in the UK, US, Thailand and Nepal.

Primary Program: Business Management

Areas of Specialization: Entrepreneurial and Digital Marketing, Consumer Behavior, Strategic Decision Making, Participative Pricing

Companies

• Visiting Lecturer Chulalongkorn University (2019)
• Research Associate Cambridge Judge Business School (2018)
• Assistant Professor Of Marketing Rollins College (2018)
• Co-Founder and Consultant Anvaya Consultants (2017 — 2021)
• Doctoral Researcher Cambridge Judge Business School (2014 — 2018)
• Teaching, Course Design and Supervision Cambridge Judge Business School (2014 — 2018)
• Research Associate (External Contractor) Harvard Business School (2017 — 2018)
• External Consultant IPA (Institute of Practitioners in Advertising) (2017 — 2018)
• Internal (and External) Social Secretary Churchill College, University of Cambridge (2014 — 2017)

Education

• Doctor of Philosophy (Ph.D.) Cambridge Judge Business School (2014 — 2018)
• M. Phil University of Cambridge (2013 — 2014)
• Bachelor's degree Rollins College (2009 — 2013)
• GCE A-Levels Budhanilkantha School (2006 — 2008)