Rama Jayanti
at Indian Institute of Management Bangalore
Schools
- Indian Institute of Management Bangalore
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Biography
Indian Institute of Management Bangalore
Rama K. Jayanti is Professor and Fulbright Fellow with research interests spanning pharmaceutical marketing, sustainability, consumer learning in online communities, customer satisfaction, and advertising opportunities in networked communities. Rama teaches doctoral, MBA, and undergraduate courses in Consumer Psychology, Marketing Strategy, Sustainability, and Advertising and Promotion Management. A recipient of Ahuja Research Scholar Award, her research is published in Journal of Management Studies, Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Advertising Research, and Journal of Public Policy & Marketing among others. Her recent research on virtual health communities was featured in Crain’s Cleveland Business and in Medill’s News of Chicago.
Rama serves on the Editorial Review Board of Journal of Advertising Research, Journal of Services Marketing, Services Industries Journal, Journal of Marketing Theory and Practice and is an ad hoc reviewer for Journal of Consumer Psychology and Journal of the Academy of Marketing Science. She is actively involved with several non-profit groups such as Playhouse Square and Habitat for Humanity and is an ardent champion of sustainability initiatives at the business college and the university
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